Randstad Manager, Search Engine Marketing in Norwalk, Connecticut
Manager, Search Engine Marketing
salary:$75,000 - $95,000 per year
date posted:Wednesday, March 14, 2018
Search Engine Marketing Manager
The Search Engine Marketing Manager role will give you an opportunity to use data to come to actionable conclusions to drive results.Through the use of paid search marketing/pay per click (PPC) advertising, you will drive company growth through the analysis, implementation, and execution of our paid search strategy.
The SEM team is collaborative and innovative. In this team, we use data to drive decisions using cutting-edge tools and techniques. The SEM Manager will be a vital part of the team, creating & optimizing SEM campaigns, while driving strategic decisions using large data.
Administration of search marketing/PPC advertising
Identify & develop new opportunities
Bid analysis and management
Campaign and ad copy creation
Be a thinker and a doer
Strong knowledge of the AdWords & Bing Ads platforms
3+ years experience managing SEM campaigns.
Bachelor's degree required; preferably in math, economics, finance or related field
Foreign language a plus (Spanish & French preferred)
Master's degree a plus
Experience managing foreign language SEM campaigns a plus
Experience with SQL, Tableau, R, Google Analytics a plus
Strong Excel skills